In an effort to get some additional exposure for its brand and its newly announced handset – eXpo, LG Mobile Phones in partnership with Twentieth Century Fox and Lightstorm Entertainment — has created a multi-faceted marketing campaign for the highly anticipated epic adventure film – Avatar.
The campaign consists of several elements:
- A TV spot that features the “Avatar” movie trailer footage being projected from the recently announced LG eXpo.
- Interactive micro site (www.lgexpo.com), which includes exclusive movie content from the movie as well as all the details about the eXpo.
- Facebook page and exclusive apps – joint-sponsored between FOX, MTV and LG.
